Hi, I’m Heather. I’m a content strategist, UX writer, and copywriter.
Have content challenges? I'm here to help.
I’ve worked with clients in highly-regulated industries to communicate their values, improve customer experiences, and develop content-related processes.
I’m looking for the next content challenge and I’d love to hear about yours.
SERVICES
How can I help?
I have years of experience working with innovation teams and in agile environments. I’d love to share more about how I can incorporate my skills into your team. Send me a message if you have questions about my services or approach.
Driven by user needs and oriented to your business goals, I can help define a content strategy that incorporates planning, production, delivery, and governance.
Content strategy
Like roadsigns on a highway, effective UX copy keeps users moving in the right direction, with barely a glance. I can help create a user experience that’s intuitive, informative, and seamless.
UX writing
Content development is just one part of your digital project and needs to fit into a larger workflow. I can help evaluate, define, and document processes that stretch from content inception to production.
Guidelines and processes
Users come to you for something: a product, service, information, or inspiration. I can help you meet their needs with copy that’s clear, meaningful, and on-brand.
Digital copywriting
CLIENT HISTORY
For nearly 20 years, I’ve worked in blurbs and words, decks and docs. Here’s a peek at what I’ve been up to.
FILENE RESEARCH INSTITUTE | 2023
Research, copywriting, editing, content synthesis
MEDICA | 2021-PRESENT
Content strategy, content audits, process development and documentation, UX writing, digital copywriting, data analysis
NCXT | 2019-PRESENT
Digital copywriting, content strategy, research, process development and documentation
SECURIAN FINANCIAL | 2016-2021
UX writing for new financial services application, content strategy, content audits, digital copywriting, AB testing and iteration
CAPELLA UNIVERSITY | 2012-2017
Content strategy, digital copywriting, content migration support
VARIOUS CLIENTS | 2004-PRESENT
Digital copywriting, content strategy, UX writing, process development and documentation, content audits, collateral design, administrative support, and more
EDUCATION
BACHELOR OF ARTS DEGREE | UNIVERSITY OF NORTH DAKOTA
Major: English Language and Literature
Minor: Religion and Philosophy
VOLUNTEERISM AND INTERESTS
I’m happy to spend my time working with the Parent Teacher Organization at my kids’ school. Every year I run two fundraising basketball tournaments and help with the school carnival. Additionally, I help organize our communications committee.
In my spare time I like to hang out with my family, read, play the drums, and dig around in my garden.
MY WORK
I consider myself lucky to have helped some wonderful teams to create digital experiences that deliver for their audiences. Check out how we did it.
If you need the password, just let me know.
